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The walls within: working with defenses against otherness

Online Conference 5-11 July 2021

AM23-PDW2: Jungian coaching to remember soul and self in Organisations

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Professional Development Workshop: PDW2 (live)
Rhino Venue

Monday 26 June 2023
10.00am-5.00pm SAST

Jungian Coaching to Remember Soul and Self in Organisations

Presenters: Dr Rica Viljoen, Belinda Goddard and Mncedici Nkhoma

Jungian Coaching as a practice

The difference between common coaching and Jungian coaching is in its archetypal knowledge. Our acquired understanding of the psychodynamic contents of the archetypes involved in a particular dilemma provides us with a behavioral formula for how to coach our trainee towards achieving the expected skills or changes targeted. Another helpful source agent for change is the adoption of non-rational thinking and the use of symbols and images. Most trainees, as most people, look for problem solving in domains they are accustomed to, in past solutions, available capacities, or the near and familiar environment. Non rational thinking (as known to us from mythologies, particularly the Greek mythology) challenges the trainee to dare to bring up ideas, wishes, desires and fantasies in the range of the unbelievable, unexpected and even forbidden realm. Surely, it is enough that such movement out of the security zone – first in thought only, then by daring to act – will bring the coachee to innovative solutions, which will turn him or her into a “Hero” in the Jungian sense.

The use of metaphor or symbol grants the trainee a visual-emotional code, such as an icon, to which he/she can connect in the face of challenge, or conflict. Memorizing the coaching session and its insights, helps adhere to what was agreed, understood, committed to and internalized during the course of the coaching sessions.

Does Jungian coaching restrict itself solely to the practice of archetypical images implementations? Not at all. Firstly, the archetypal world corresponds efficiently with Jung’s psychological types (mentioned in previous example). Jungian coaching stands to contribute by changing and modifying people for better collaborations. It develops the expected awareness, change and growth from the diagnosed particulars.

Secondly, Jungian psychology is much wider than its archetypal contribution. It also grants us basic assumptions about the human psyche, and additional assumptions about the individual and the collective:

  • Dialectic principle and the unity of poles
  • Balancing and compensatory function
  • Materialism relates to spirituality
  • Transcendent function
  • Soul, spirit and matter

Proposed structure for the day

During this day event delegates will get exposed to the interplay of ICF-accredited coaching methodology, informed by Jungian theory. Various modalities such as gestalt work and expressive arts will be used in the session. The process will allow delegates to crystallise rich experiences and illustrate the powerful impact of concepts line individuation, archetypes and storytelling on leadership functioning. A video of Dr Avi Goren-Bar will introduce the method while accredited Jungian coaches the Jungian Coaching School Africa will illustrate how they use coaching to support leaders in organisations to perform. Through storytelling it will become clear how rich insights can provide material for the coach to support his coachee to deal with their dilemma presented. Goren-Bar explains that this approach fills the organization’s culture with feminine elements such as expressing feelings, containment, tolerance and nurturing and encourages while stimulating original initiatives it will bond the individual to the collective.

Session 1: Jungian Coaching: Dr Avi Goren-Bar ( video presentation )
Session 2: Illustration of the methodology through cards: Belinda Godhard and Mncedici Nkhoma
Session 3: Jungian storytelling: Dr Rica Viljoen
Session 4: ICF coaching and competencies and discussion

The day promises to leave the participant fulfilled, yet challenged; interested, intrigued and hopeful.

Biographical Summaries

Mncedisi Nkhoma is a people/systems-oriented leader who has invested significant time in understanding organisational systems and individuals within it. His exposure to orphans and disadvantaged children, as psycho-social counsellor in Zimbabwe, led to involvement with the tool “The Tree of Life”. This programme was sponsored by Childline and UNICEF. This also influenced him to start his own organisation which was called ‘The Y-Exponent’ which was aimed at assisting young people deal with pre-exam stress, post exam depression and career guidance. Moving to South Africa, he associated with The Institute for Leadership and Transformation (TILT); Mandala Consulting and the Centre of Human Emergence: Africa. Although he spends most of his career in finance; he specializes in Jungian Coaching, psycho-dynamic group consultation and leadership. He participated in various Group Relations Conferences and other trainings t partnership with TILT, GIBS and Tavistock Institute of Human Relations here in South Africa

Belinda Goddard has directed her passion for growing and developing people into the area of learning and business development in a career that spans 24 years. Her very natural people skills and relationship building abilities are used to align all levels of an organisation, or project, as well as give a learner the emotional support and right kind of push that is sometimes needed. She has been actively involved in the academic and corporate space. Belinda’s work has come full circle - some of the 18-year-olds she worked with at the start have returned to her years later asking her to work on development projects within their organisations. Belinda is a certified Jungian coach and faculty of the Jungian Coaching School: Africa. She is working online and/or face to face with individuals using innovative perspectives on real-life dilemmas, events, and challenges within the individual’s personal and professional life.

Dr Rica Viljoen is a strategic human resource executive that specialises in organisational development and change. Her key interest resides in supporting organisations to create sustainable organisational cultures that result in business results through the optimisation of individual leadership behaviour, functional group dynamics and organisational sustainability. These key strategic factors are considered in the context of the industry and the country of operations. By heart she is an author, ethnographic researcher, executive coach and facilitator that works dynamically from a Jungian, Rogerian and/or systems psychodynamic stance in individual and group coaching sessions delivered online or face to face. She is a sought-after consultant and speaker and worked in more than 50 countries. Her personal purpose in life is to support leaders on all levels of the organisation to find their voice and to contribute optimally to the collective. She is the founder member of the ICF-accredited Jungian Coaching School: Africa.

In absentia:
CTI Co-Active and Jungian Coach, dr Avi Goren-Bar graduated from the three-year Jerusalem Jungian program in 1993. Avi is a Clinical and Educational Psychologist, a Certified Expressive Arts Therapist, a member of the European Gestalt Association, and a Jungian. In the past seven years, he led six ongoing programs in Expressive Arts Therapy and Jungian Coaching in Tel-Aviv, Istanbul, Athens, Ljubljana, Zagreb, Budapest, and South Africa. Dr. Goren-Bar who developed the practical program of Jungian Coaching for coaches, executives, leaders, and therapists, is a master in applying psychodynamic theories into practice. Avi has vast experience in providing organizational consulting services for numerous companies and firms in Israel. He is the author of the innovative “An Introduction to Jungian Coaching” “The Secrets of Expressive Therapy & Coaching”, and “Clinical Expressive Arts Therapy in Theory & Practice, Psychodynamic snapshots”.

Learning Objectives

Participant will be able to:

  1. Recognise differences between layers in the Jungian individuation process
  2. Identify various archetypes at play in the unconscious
  3. Apply techniques to explore own unconscious dynamics in a coaching context
  4. Apply reflective practice to create insight into unconscious patterns and complexes
  5. Distingush between counselling, psychotherapy, analysis and coaching
  6. Apply Jungian coaching principles in a coaching setting


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